Health & Nutrition
TCBY®products are made with real dairy yogurt, and provide the healthy benefits of live active cultures, or “probiotics” as they are popularly known today. Our yogurt products are always low in fat, and trans-fat free, making them a good snack or treat alternative for everyone.

New studies indicate that the live, active cultures found in TCBY yogurt can help prevent osteoporsis, help reduce hypertension, and may even lower the risk of colon cancer. Plus, many people who are lactose intolerant and can’t enjoy other dairy products are able to enjoy yogurt as part of their regular diet.

Of course, TCBY wants our customers to be armed with as much nutritional information as possible so that they can make healthy choices for themselves and their families.

The Country’s Best Yogurt®, known by millions as TCBY®, has been a frozen yogurtinnovator from the day our first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat TCBY frozen yogurt products received an immediate and enthusiastic response from an increasingly heath-conscious public. In 1982, TCBY began franchising, and convinced consumers across the country that frozen yogurt can be a delicious and healthier treat option.

In 2000, Mrs. Fields Famous Brands acquired TCBY, adding it to a growing portfolio of franchise concepts and well-known brands. TCBY’s well-established brand name, loyal customers and expanding trade base made the organization a perfect addition to the Mrs. Fields Famous Brands family.

In 2005, TCBY re-focused our product offering by providing healthy frozen yogurt products. We renewed our commitment to delivering the very best overall experience to every one of our customers. In addition, in 2007 we rolled-out a new product line of great tasting yogurt based smoothies. These changes, coupled with a new brand look and feel, have helped to attract new customers and continue to delight loyal fans.

Today TCBY franchise owners are a professional, driven, and committed group that are concerned about the future of the brand – and passionate about maintaining the loyalty of the consumers we serve.
Initial Investment
A franchise investment is a significant business decision, and only you can determine if it’s right for you and your needs. Understanding the financial investment will be critical to making an informed and responsible decision. Our goal is to arm you with as much detail as possible so you can understand the full opportunity and responsibility of a TCBY® franchise investment.

Because of the costs associated with opening a store, prospective TCBY owners must be able to prove a minimum net worth of $200,000. This will ensure that owners can meet the financial costs of establishing a new store, and that the initial franchise investment can be anticipatedand planned for. The itemized costs below will give you a good idea of how much capital is necessary to own a TCBY franchise:

*A complete inventory of associated cost is disclosed in item 7 of the Franchise Disclosure Document. These figures do not include real estate lease costs, and may vary with actual circumstances.

As an additional consideration, most prospective TCBY franchise owners have enough savings to cover several months of living expenses while they are preparing to open their store.

With an innovative product line that has evolved to meet new trends and nutritional understanding since 1981, TCBY® currently offers a variety of health-smart frozen treats made with real dairy yogurt that keep customers coming back again and again. These products include:

Training & Support
With TCBY®, you get all the tools you need to offer your customers a premium product and a great experience—all of which drive your profitability. Franchisees within the Mrs. Fields® Famous Brands network have access to the Franchise Support Center and Famous BrandsUniversity, providing a very central point of corporate contact as well as a state-of-the-art training facility with a wide variety of curriculums designed to help fuel franchisee success. From day one, a franchisee with TCBY can expect to receive experienced and in-depth training as well as assistance with:

Development Construction Marketing Operations

The training, support and resources that have been developed over 30 years of experience are unparalleled. And they’re all available to you